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7 Top Reasons to Translate and Localize your Website

Updated: Oct 30, 2021

Expanding your #business globally and successfully entering new #international markets means overcoming language barriers and creating customized messages specially made for each local audience. The best way to introduce your #company to a new market is to translate your website.

Your website is:

  • Your business card.

  • Your first impression on the web.

  • Your primary asset.

  • Your most important online #communication channel.

But #translation alone is not enough; it must go along with localization to gain the local public's trust.

To globalize your business, you need to localize for each country in line with local culture.

1. Reach a larger Audience

#English is essential in today's interconnected global #world; it's the language used in most communication contexts. Therefore, most online content is written in English, thus making it extremely easy to come across poorly translated texts.

Well-written website content will:

  • Attract more #customers.

  • Give your business credibility.

  • Cover high potential #markets .

  • Enable you to close better #sales.

While you may cover local markets, your website is the key to entering new ones.

2. Gain Customers' Trust

If users have negative experiences, they will not return to your website. Users are much more likely to buy products and services from a company that communicates correctly in their native language. That is why you will need to consider #localization, the adaptation of content to the cultural context of the #target country. Communicating in the local language will make it easier for users to browse #content. Excellent #UserExperience and language are vital for building #trust in the online world.

3. Your Website's Data suggests Translation

Virtually every website nowadays uses a tracking tool like Google Analytics. This tool provides informative #data and shows where your visitors mainly come from within the geographic data section. It also states which #languages they use to browse your website and can indicate new languages you need to support to meet your visitors' needs and expectations best.

4. Improve your SEO #Strategy

Search Engine Optimization (#SEO) is key to bringing visitors to your website. Google uses keywords and metadata to rank websites in search result pages. Translating your website, keywords, and all meta-information increases rankings and comes with a broader range of keywords you target. But, poorly translated content can negatively affect your #website ranking.

5. Increase Conversion Rate

Users are much more likely to buy products and services from websites that communicate correctly in their native #language.

  • Users usually prefer to shop online in their native language.

  • Users consider it to be more convenient if content is in their mother tongue.

  • Customers are more likely to purchase a second time if they are provided with support in their mother tongue.

6. Strengthen your Brand - First Impressions Matter

Your company's website is your business card; it's one of your primary assets to interact with visitors and potential customers. Localization will lead to a better perception of your #brand; you should adapt your website to local customers' preferences and #culture. Consider investing in localization and translation to create a better user experience and grow more robust relationships with future customers.

7. Checkmate your Competitors

Before entering a new market, carefully do your research and identify high-potential competitors. Try to reach new markets before your competitors do.

A strong brand and company will set you apart from your competitors in #global performance and market penetration. Hence, translation plays a vital role in taking your business to the next level and outshine the competition.

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